Alan Hirsch of the Smell and Taste Treatment and Research Foundation of Chicago wants to know what odors turn people on. He has been subjecting volunteers to various odors while measuring genital blood flow to gauge their sexual arousal. Hirsch says women are turned off by cherries, barbecued meat, and men’s cologne. Like men, women are apparently aroused by the smell of lavender and pumpkin pie, and also cucumbers and baby powder. But the most arousal in women was elicited by the odor of Good & Plenty candy. (Reuters). Wow! Now they tell me!